Privacy Policy

1. Information We Collect

Information you provide directly:

• Registration details: name, email address, WhatsApp/phone number, and information about your business or what you sell.
• Order information: shipping/delivery address, products ordered, quantities, and order history.
• Payment-related information: payment method details and transaction confirmations (note: sensitive payment card data, if applicable, is processed by our payment partners and is not stored directly by us).
• Communications: messages you send us via WhatsApp, email, or the Platform, including support requests.

Information collected automatically:

• Device and usage data: IP address, browser type, pages visited, time spent on the Platform, and referring pages.
• Cookies and similar technologies used to keep you signed in, remember preferences, and understand how the Platform is used.

2. How We Use Your Information

We use the information we collect to:

• Create and manage your account, and verify you as a legitimate reseller/buyer.
• Process, confirm, and dispatch your orders, and provide order tracking via WhatsApp or the Platform.
• Communicate with you about drops, new SKUs, pricing, order status, and customer support.
• Calculate and display catalog stock, pricing, and margin information.
• Improve, secure, and troubleshoot the Platform, and understand how resellers use our catalog.
• Detect and prevent fraud, abuse, or violations of our Terms of Service.
• Comply with legal, tax, and regulatory obligations.

3. How We Share Your Information

We do not sell your personal information. We may share information with:

• Logistics & courier partners — to deliver your orders and provide tracking.
• Payment processors — to process payments securely.
• Service providers — such as hosting, analytics, WhatsApp business messaging, and customer support tools, who process data on our behalf.
• Suppliers/factories, only where necessary and in aggregated or limited form (e.g., for fulfillment), not for their independent marketing use.
• Legal & regulatory authorities, where required by law, to enforce our Terms, or to protect the rights, safety, or property of The Local Baba, our users, or others.
• Business transfers — if The Local Baba is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4. WhatsApp Communications

Because order tracking, drops, and support are communicated via WhatsApp, by registering with your WhatsApp number you consent to receive order-related and, where you opt in, promotional messages from us on WhatsApp. You may opt out of promotional messages at any time by contacting us or following opt-out instructions provided in the message.

5. Cookies

We use cookies and similar technologies to operate the Platform (e.g., keeping you logged in), understand usage patterns, and improve your experience. You can control cookies through your browser settings; disabling certain cookies may affect Platform functionality.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide our services, comply with legal/tax obligations, resolve disputes, and enforce our agreements. When no longer needed, we take reasonable steps to delete or anonymize your data.

7. Data Security

We take reasonable technical and organizational measures to protect your information from unauthorized access, loss, misuse, or alteration. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Your Rights & Choices

Depending on applicable law, you may have the right to:

• Access, correct, or update the personal information we hold about you.
• Request deletion of your account and associated data, subject to legal/record-keeping requirements (e.g., completed order records).
• Opt out of promotional communications (WhatsApp, email) at any time.

To exercise these rights, contact us using the details in Section 11 below.

9. Children's Privacy

The Platform is intended for business use by individuals aged 18 and older. We do not knowingly collect information from anyone under 18.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will update the "Last updated" date above when changes are made, and material changes will be communicated where appropriate.

11. Contact Us

If you have questions about this Privacy Policy or how we handle your data, please contact us through the Platform or via the contact details provided at registration.